
The Zuri Maxi Dress
A graceful purple off-shoulder maxi silhouette.
Distinctive pieces inspired by African creativity, made for the woman who brings her own presence into every room.
Shop the collectionPieces to make everyday dressing feel special.
Explore our expanded collection of expressive silhouettes, colourful prints and statement pieces.

A graceful purple off-shoulder maxi silhouette.

A playful purple statement mini with a bold floral finish.

Colourful print palazzo trousers made to stand out.

A rich green patterned dress with a striking silhouette.

A vibrant green and gold two-piece statement look.

A bold red, yellow and black African-print co-ord.

A dramatic African-print jumpsuit in warm, vivid tones.

A sleek black-and-print look with colourful wide-leg trousers.

A colourful, flowing two-piece with a striking print mix.

A bright floral mini dress with a confident, playful feel.

A blue patterned mini dress for effortless statement dressing.

A vivid blue African-print dress with a clean fitted shape.

A warm golden patterned mini for daytime and occasions.

A distinctive printed dress with a bold African-inspired look.

A colourful statement dress with a polished boutique finish.

A sky-blue floral button-down maxi with an easy, elegant flow.

A classic gingham gown with a feminine, full-skirt shape.

A vibrant orange occasion gown designed to turn heads.

A bold floral look inspired by the AFRICHIC boutique edit.

A bright floral maxi with a graceful, full-length silhouette.

A vibrant gold-and-red printed trouser look.

A cheerful red gingham dress with a classic statement shape.

Textured woven statement earrings in rich purple, natural raffia and vibrant fuchsia.

Round spiral-woven earrings available in natural, bright pink and classic black.

A colourful beaded statement piece with a bold circular design and flowing fringe.
Clothing prices are shown in USD: short dresses $25, trousers $30 and long dresses $35–$50. Sun & summer accessory prices are suggested launch prices.
Complete your warm-weather look with colourful woven and beaded statement earrings. More summer pieces will be added as they become available.
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AFRICHIC celebrates the colour, craft and confidence of African fashion. Our edit brings expressive prints and contemporary silhouettes together for women who love to make a statement.
Discover the collectionNew looks, boutique moments and style inspiration.
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